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Viva Audio

Heritage
The company started with the founder Amedeo Schembri’s passion for music. This passion led to the founding of Viva Audio in 1996. Together with his brother Giampietro, Amedeo Schembri has set out to develop audio systems that can reproduce sound with life-like authenticity.

As a young teenager Amedeo Schembri began experimenting with amplifier and loudspeaker prototypes which were designed using materials he’d managed to scramble together. Such early lessons of working with limited materials forged further creative skills and resourcefulness. With additional experience, but still using a hands-on design approach, Amedeo began freelance work as an audio equipment designer and technician. Further opportunities were gained through work at recording studios. By age twenty-six Amedeo was able to design equipment for a complete recording studio with all required acoustic properties. Later he was hired as acoustic designer consultant for high-end audio equipment manufacturing companies.

Working at the recording studios was crucial because it allowed Amedeo direct contact with musicians and the precise sounds of musical instruments. Those sounds, which became imbedded in Amedeo’s memory, remain the most important element in designing Viva Audio electronics and speakers systems.

Amedeo’s choice not to study acoustic engineering in college was based on a desire to protect his creativity. He wanted to prevent moulding his thinking into traditional engineering philosophy — placing emphasis on products’ technical specifications rather than focusing primarily on the listeners who perceive music with heart and soul.

Our only reference is live performance
Viva Audio’s philosophy is based on the premise that people stream to live concerts in order to FEEL the music and become immersed in it. Science has not yet been able to give us full answers on how humans perceive sound: it is not only with our ears, and definitely not just with our brain that we perceive music. The brothers’ aim is for the music lovers to receive a live concert experience every time they listen to recordings using Viva Audio’s equipment.

Rather unconventional product development at Viva Audio is based on using both classic techniques borrowed from the “golden era” of audio, many of which are still at the pinnacle of the audio design art, and modern technologies using the highest quality materials and superior craftsmanship in order to achieve the quality of sound that can only be compared to a live performance. 

An authentic music experience
This meticulous approach is impossible to translate into a routine mass production process. Each step in the process must be carried out by highly skilled professionals, many of whom come with a professional musical background. Some continue their work with orchestras designing acoustic setups with and without amplification.

Our wood finishes are developed by skilled professionals in Italy and Latvia. High standards are set for every element we use in our products as well as those provided for our suppliers. Every element in a piece of perfect audio equipment requires the highest level of professionalism and a personal touch. Some still work with orchestras designing their acoustic setups.

Our philosophy is based on trying to understand the original meaning of the music. The sound tuning comes from human senses and sensitivity. We practice critical listening as the quality standard for the finished products: how well does the sound quality allow a listener to connect with the original musical message? Our only reference is live music — not the reproduced sound. While many manufacturers compress sound, making it more one-dimensional, Viva Audio’s products enable the full dynamic range to be reproduced and HEARD by the audience, evoking a wide range of natural emotions.

 


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